10 Tips to Start Optimizing Your Website – Getting Your Traffic to Act

February 3rd, 2009 • Related • Filed Under

Have you told your traffic what they should do?

You have to ask for a sale, all good salesman know this basic piece of knowledge. Your website is no different, you have to call upon your visitors to not just visit and leave but visit then act.

Being persuasive is a key goal to getting your traffic to act. Visitors have seen the overused buttons like “Click Here”, “Submit”, and “Read More”. so many times they tend to ignore them just out of habit. Call it a sensory overload, it is similar to when you walk into a room and smell something new. The longer you stay in that room the less you smell the scent, your nose is so overloaded with the same scent it shuts down telling you it still smells it. Your brain is the same way, once you have seen the same thing over and over your brain tends to start ignoring it.

You need to find ways to trigger the visitors brain to act and not go into sensory overload by offering the same old phrases. Instead of using “Click Here” try something a bit more persuasive like “See how to change your life forever” or “See how your income can be doubled in one month”. You have to get the visitor’s brain out of the surfing daze of the net into a mode to take act on what they read.

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Sara East

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