10 Tips to Start Optimizing Your Website – Trigger Words
ByExcite Your Visitors With Trigger Words
People navigate the web by “scent.”
Scent is described as a parallel between human’s information-gathering techniques on the web and animal’s food-gathering techniques in the wild.
People seek information through the “scent” given off by their trigger words. According to research, when a visitor found the trigger word on the landing page, they were successful at completing their task 80% of the time; if the trigger word wasn’t on the page, they were only successful 10% of the time. The scent of the key words kept them on the right path; lacking that scent, they stopped searching that particular “path.” Then you have lost the visitor and they will wonder off to another website following a new scent.
This means your visitors are on a mission, they are goal oriented, and if they don’t see the trigger words they came to the site with, they are likely to move on to a site that has the right scent. The solution is not that difficult. If a visitor arrives at a landing page having used a term like “Buy Wildlife Photos”, they must see “Buy Wildlife Photos” on the page.
Now Take Action
Make sure you have your visitors’ triggers words are visible, even use the scent for copy on each major button or link:
For example, instead of using a button that says “Click Here”, use a button that says “Buy Wildlife Photos”. The scent will lead them to where you want them.