You have always heard that you must make a good first impression. The headlines you have for each post is your post’s first impression. If the headline doesn’t bring them to read the post then you will probably lose them. That is why you must make your headlines “Sticking”, it keeps your reader there to finish the article.

When writing headlines I have always found that you should keep it simple while in short explaining the subject of the article to keep the reader interested. What does this really mean? Keep words short, to the point, and at a level an 6th grader can read and understand. I’m not saying your readers can only read to a 6th grade level, just don’t make them have to think as much.

Lets look at two headlines.

“Learn how to use online media tools to help you create a second source of income!”

“Make money now by blogging!”

Which headline reads simple and short with a quick understanding? The top one is very correct but makes the reader have to think too much before they act. It also doesn’t stick with you for long due to the complex nature of the sentence.

The second one is short, easy to remember and quick to understand. This will stick with more people than the first.

Making headlines “stick” takes time and effort on your part. Test out headlines with co-workers and friends, see what they think. Experience is the only real way to get the hang of writing a good headline.

Have you told your traffic what they should do?

You have to ask for a sale, all good salesman know this basic piece of knowledge. Your website is no different, you have to call upon your visitors to not just visit and leave but visit then act.

Being persuasive is a key goal to getting your traffic to act. Visitors have seen the overused buttons like “Click Here”, “Submit”, and “Read More”. so many times they tend to ignore them just out of habit. Call it a sensory overload, it is similar to when you walk into a room and smell something new. The longer you stay in that room the less you smell the scent, your nose is so overloaded with the same scent it shuts down telling you it still smells it. Your brain is the same way, once you have seen the same thing over and over your brain tends to start ignoring it.

You need to find ways to trigger the visitors brain to act and not go into sensory overload by offering the same old phrases. Instead of using “Click Here” try something a bit more persuasive like “See how to change your life forever” or “See how your income can be doubled in one month”. You have to get the visitor’s brain out of the surfing daze of the net into a mode to take act on what they read.